Want to buy a bottle of North Carolina wine, but can't make it to the vineyard?
Visit writer Keith Messick's own Winestore in Charlotte ("Carolina Wine," May/June 2008) for a wide range of local wines. We sat down with Messick for a quick sip. 
There are many design and brand aspects that make the store unique, but the overall thing is that we truly believe that buying wine should be a fun, interactive, and educational experience. It's more than lip service.
Customers frequently comment on the low prices, off-the-beaten path wines, and unique customer experience.
The concept is built around the idea that less is more. We hand-select our 150 varieties and use the enomatic tasting machines to allow our customers to try before they buy. Ninety-nine percent of our wines can't be found at the big boxes anyway, so that's a pretty big distinction.
Rockhouse Viognier and McRitchie "Ring of Fire"
Winestore is located at 720 Governor Morrison Street in Charlotte. Call (704) 442-4024 or visit www.winestore-online.com
